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Research papers

Recognizing the role of the consumer in pharmaceutical research

Greater access to information has allowed people to be more involved in their healthcare to the point where many health conditions can now be viewed as quasi-consumer markets. This creates a new landscape for marketers where customization is the key...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Authors: Sharon Spiers, Mark Blakely
September 23, 2001
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Citation

Spiers and Blakely (2001a, September 23). Recognizing the role of the consumer in pharmaceutical research. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/recognizing-the-role-of-the-consumer-in-pharmaceutical-research